Citi Octopus Card

Introducing the new rebate on fare payments across multiple travel options for Citi Octopus Cardholders. The product promotion visual has been meticulously crafted to exude cleanliness and neatness.

By carefully selecting and screening talent for the visual, providing art direction on styling and wardrobe, preparing the props, and collaborating with photographer and retoucher, we have developed two visuals for different material usage. Various artworks were developed for different channel materials.

Our services for this project included:

• Visual idea and creation
• Copywriting
• Photo shooting and art direction
• Photo retouch
• Artwork development
• HTML development