Digital Advocacy (AR booth)

One of the events in the “Digital Advocacy” campaign focuses on promoting the staff’s role as Digital Promoters of Citi. To initiate the AR journey, staff members use their mobile devices to scan a QR code and enter the booth. Throughout the entire journey, our digital avatar serves as their tour guide.

Our services for this project included:

• Conceptualization and idea generation
• Design and artwork development
• AR production
• Booth design and setup