The Point by SHKP

In line with the branding strategy for The Point, a revamp was undertaken for the logomark and its usage. The goal was to retain the existing image while incorporating elements from SHKP. Adjustments were made to the original version, and a new set of guidelines for logo usage was created.

We ensured a refreshed and cohesive visual identity for The Point that harmoniously integrated SHKP’s brand elements. The guidelines and artwork materials provided a comprehensive framework for consistent and effective brand presentation.

Our services for this project included:

• Generating and designing ideas for the logo revamp
• Developing The Point branding guidelines
• Creating artwork materials aligned with the new logo design