![ThePoint_01](https://flammaworks.com/wp-content/uploads/2024/04/ThePoint_01.jpg)
The Point by SHKP
In line with the branding strategy for The Point, a revamp was undertaken for the logomark and its usage. The goal was to retain the existing image while incorporating elements from SHKP. Adjustments were made to the original version, and a new set of guidelines for logo usage was created.
We ensured a refreshed and cohesive visual identity for The Point that harmoniously integrated SHKP’s brand elements. The guidelines and artwork materials provided a comprehensive framework for consistent and effective brand presentation.
Our services for this project included:
- Generating and designing ideas for the logo revamp
- Developing The Point branding guidelines
- Creating artwork materials aligned with the new logo design
![ThePoint_02](https://flammaworks.com/wp-content/uploads/2024/04/ThePoint_02.jpg)
![ThePoint_03](https://flammaworks.com/wp-content/uploads/2024/04/ThePoint_03.jpg)
![ThePoint_04](https://flammaworks.com/wp-content/uploads/2024/04/ThePoint_04.jpg)
![ThePoint_05](https://flammaworks.com/wp-content/uploads/2024/04/ThePoint_05.jpg)
![ThePoint_06](https://flammaworks.com/wp-content/uploads/2024/04/ThePoint_06.jpg)
![ThePoint_07](https://flammaworks.com/wp-content/uploads/2024/04/ThePoint_07.jpg)
![ThePoint_08](https://flammaworks.com/wp-content/uploads/2024/04/ThePoint_08.jpg)
![ThePoint_09](https://flammaworks.com/wp-content/uploads/2024/04/ThePoint_09.jpg)
![ThePoint_10](https://flammaworks.com/wp-content/uploads/2024/04/ThePoint_10.jpg)